Leadership Tenets
Short, memorable principles for how you lead when nothing else spells it out — not rules, just the reflex you fall back on under pressure.
Team's Tenets guide how a group decides when a process doesn't spell out the next step. Leadership Tenets work the same way, one level up — they're about who you are as a leader, not what a team is optimizing for this quarter. And like Team's, "unless you know better ones" keeps them a living guide instead of a fixed law. For what actually separates a real tenet from a value or a platitude, see Core Skills' Defining Tenets — that's also where Disney's Five Keys live as the sharpest real-world example.
Seven, each a real tie-breaker — it resolves an actual tension, not just states something nobody would disagree with. Ordered as a cascade: the first is the one everything else depends on, not just the first one listed.
Lead by Example — if you wouldn't do it yourself, don't ask it of your team. Your own behavior sets the real standard; saying it isn't the same as living it.
Complain Up, Comfort Down — route frustration to whoever can actually act on it, never to the team below you. Route reassurance the other way, to whoever's closest to the uncertainty.
First, Seek to Understand — not all problems require solutions. Make sure you fully understand an issue before deciding whether it warrants action; time is a precious resource, use it wisely.
Be Optimistic — default to "how might this work" before "why this won't." The first reaction to a new idea sets the tone for every reaction after it. See Core Skills' Yes, And — answer with "yes, and" before reaching for "no, but."
Embrace Change — when faced with obstacles, find a way forward rather than resisting. Adopt a mindset of adaptability; success often requires the ability to pivot when necessary.
Dare to Be Different — your personal brand matters. Aim to create unmatched, exceptional experiences. Pay attention to detail, and know when it's appropriate to break the rules; innovation often comes from challenging the status quo.
Connect and Communicate — when it's heads-down work versus a relationship-building conversation with no immediate ask, take the conversation. Trust gets built in the moments that don't look urgent.
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