Research

Building real understanding of the customer — Jobs to Be Done, structured interviews, and opportunity-solution trees — plus scanning what's newly possible: emerging technology and capabilities that can open an opportunity before any customer has asked for it. The deep discipline Product Management's own intake and opportunity sections deliberately don't try to replace.

This section is still being built out. In the meantime, Product Management's "Understanding Your Customers" section covers the fast, practical version — what to do before you've earned the time for a full research program. Project & Program Management is a fully worked example of what a complete Team page looks like.